Choose Your Marketing Development Path
Three comprehensive programs designed to build specific marketing capabilities. Each course offers deep skill development in a focused area of marketing strategy.
Return to HomeFind the Right Course for Your Goals
Each program follows the BrandGrowth framework but focuses on different aspects of marketing strategy. You might choose based on your current role, career aspirations, or the specific skills you want to develop.
All courses include hands-on projects, instructor feedback, and peer collaboration. The main difference is the subject area and specific frameworks you'll master.
Brand Strategy Development
Build powerful brands that resonate with target audiences and drive business growth. This course equips you with comprehensive frameworks for developing brand positioning, personality, and visual identity that differentiates businesses in competitive markets.
What You'll Master:
- Brand positioning frameworks and competitive differentiation
- Brand personality development and voice creation
- Market research techniques and audience insight development
- Brand architecture and experience design principles
- Brand equity measurement and reputation management
Ideal For:
Marketing professionals, business owners, and consultants who want to develop strong brand strategies that create lasting competitive advantages.
Growth Hacking Techniques
Master rapid growth strategies using data-driven experimentation and creative marketing approaches. This intensive course teaches you to optimize every stage of the customer journey through systematic testing and innovative tactics that accelerate business growth.
What You'll Master:
- Viral coefficient optimization and referral program design
- Product-led growth tactics and user onboarding optimization
- A/B testing methodology and conversion rate optimization
- Pirate metrics (AARRR) framework and cohort analysis
- Retention strategies and activation techniques
Ideal For:
Startup marketers, growth professionals, and digital marketers who want to drive rapid user acquisition and business expansion through data-driven experimentation.
Integrated Marketing Campaigns
Orchestrate multi-channel marketing campaigns that deliver consistent messages and measurable results. This comprehensive course teaches you to plan, execute, and measure campaigns across traditional and digital channels while maintaining strategic cohesion.
What You'll Master:
- Campaign planning and creative brief development
- Channel selection strategies and budget allocation
- Traditional and digital channel integration techniques
- Campaign measurement frameworks and ROI analysis
- Media planning and influencer collaboration strategies
Ideal For:
Marketing managers, campaign coordinators, and brand professionals who need to orchestrate complex multi-channel initiatives with cohesive messaging.
Quick Comparison
| Feature | Brand Strategy | Growth Hacking | Integrated Campaigns |
|---|---|---|---|
| 9 weeks | 8 weeks | 10 weeks | |
| ¥184,000 | ¥172,000 | ¥195,000 | |
| Brand positioning & identity | Data-driven growth | Multi-channel coordination | |
| Complete brand strategy | Growth experiment portfolio | Integrated campaign plan | |
| Building brand foundations | Rapid user acquisition | Campaign management |
Choosing the Right Program
Consider your current role, career goals, and the specific skills that would benefit you most. Here are some questions to guide your decision.
Choose Brand Strategy If:
- • You work with startups or rebranding projects
- • You need to differentiate in crowded markets
- • You want to develop strategic positioning skills
- • You're interested in brand consulting work
Choose Growth Hacking If:
- • You work in digital marketing or startups
- • You want to drive rapid user acquisition
- • You love data analysis and experimentation
- • You're focused on conversion optimization
Choose Integrated Campaigns If:
- • You manage marketing campaigns or teams
- • You coordinate across multiple channels
- • You need to measure campaign ROI
- • You work in agencies or enterprise marketing
Not Sure? That's Okay
We're happy to discuss your situation and help you identify which course aligns best with your professional development goals.
Schedule a conversation →Ready to Begin Your Learning Journey?
Each course offers a structured path to developing valuable marketing capabilities. Let's discuss which program fits your goals and how we can support your professional growth.
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